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Value selling
Value selling is a sales strategy that focuses on highlighting the value and benefits of a product or service to meet the customer's specific needs. Simply put, selling is not...
Value selling
Value selling is a sales strategy that focuses on highlighting the value and benefits of a product or service to meet the customer's specific needs. Simply put, selling is not...
The FAB model
Features, Advantages and Benefits (FAB) are key concepts in sales and marketing and refer to various aspects of a product or service. Here is a brief explanation of each term:...
The FAB model
Features, Advantages and Benefits (FAB) are key concepts in sales and marketing and refer to various aspects of a product or service. Here is a brief explanation of each term:...
Negotiation technique
Negotiation techniques in sales involve a structured approach to handling sales negotiations and achieving mutually acceptable agreements. Two important concepts in this context are "negotiation track" and "overlap." The negotiation...
Negotiation technique
Negotiation techniques in sales involve a structured approach to handling sales negotiations and achieving mutually acceptable agreements. Two important concepts in this context are "negotiation track" and "overlap." The negotiation...
The PIR model
Prefer, Indifferent and Reject (FIA) is a customer model used in sales and marketing to segment customers based on their reactions and attitudes towards a product or service. Here is...
The PIR model
Prefer, Indifferent and Reject (FIA) is a customer model used in sales and marketing to segment customers based on their reactions and attitudes towards a product or service. Here is...
Sales roles
The three sales roles - product sales, solution sales and relationship sales - represent different approaches and focal points in the sales process. Here is a brief explanation of each...
Sales roles
The three sales roles - product sales, solution sales and relationship sales - represent different approaches and focal points in the sales process. Here is a brief explanation of each...
Sales strategy
An effective sales strategy takes into account different customer groups, including existing customers, lost customers and new customers. Here is a brief overview of how you can adapt your sales...
Sales strategy
An effective sales strategy takes into account different customer groups, including existing customers, lost customers and new customers. Here is a brief overview of how you can adapt your sales...